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Lead Nurturing

Lead Nurturing is a new marketing concept associated with marketing lead campaigns aiming to prepare prospective customer to make a purchasing decision. Such programs can be run on Marketing Automation systems – like SALESmanago. ‚Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost per lead’ Forrester Research Available solutions Possibilities of using Marketing Automation systems to develop a wide variety of informative and

B2B Marketing

The global marketing automation market will reach $5.5 billion by 2019. The market owes a large part of its success to growing adoption by B2B companies. In fact, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. As more companies leverage the many advantages of automation, their competitors take note and follow suit. But a lack of experience can lead to ineffective strategies. Or worse: no strategy at all.

Lead Scoring

Understand the intent of your prospects and deliver more relevant communications to convert them. Lead scoring is an essential marketing technique if your business is selling high value products and services, particularly where the decision is complex leading to a long average time between initial interest and purchase. The lead score gives a measure of how likely an individual prospect is to convert to a customer based on their characteristics

Why is Content Marketing Today’s Marketing? 10 Stats That Prove It

You’ve probably heard that content marketing is the wave of the future. But do you know why? While it’s true that content marketing is massively effective for nearly every company and industry on the globe, many marketers don’t understand why. Let’s shine a light on this puzzling (yet fascinating) state of affairs, with 10 statistics that will prove beyond the shadow of a doubt that content marketing is today’s marketing. 1.

Account Based Marketing

Account-Based Marketing has become one of the most talked about strategies in B2B marketing. The reason why is clear: it’s an amazing way to connect with your prospects and build stronger customer relationships. Marketing automation is one of the tools that makes an account-based marketing strategy easier and more scalable. These are my tips for how to use Pardot to target multiple accounts (instead of individual prospects). Explore Domain Target Advertisements. These