Communication to Know Budget : Agency

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This article originally appeared on SumatoSoft and has been republished with permission. Seems like Marketing Automation is here and there and everywhere as the network just keeps on buzzing about it. But what is MA anyway? In short, Marketing Automation is the use of software to automate routine marketing tasks for the sake of saving time or perform certain tasks at wider scale. These tasks include lead nurturing, individual customer engagement, emails

Buyer Journey

It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences. Focusing on touchpoints — whether digital, in-person, on the telephone, etc. — may improve KPIs for those specific interactions, but unless the entire saga is consistent, the buyer won’t be engaged. Make each interaction with your brand a logical, coherent experience This process of creating

Buyer Persona

Seventy-four percent of consumers feel increasingly frustrated when the content of a website they are visiting does not address their needs. The idea of a one-size-fits-all approach to website design and marketing has begun to come crashing down. Consumers now live in an age where they expect companies to provide them with the information they seek and they expect it quickly. Jason Tabeling recently wrote about how the power of personalization is changing how

MArketing Attribution

If marketers could land customers with one killer ad or perfectly crafted message, there’d be no need for one of today’s most talked about marketing disciplines: Attribution. But alas, such is not the case. In an increasingly complex and fragmented marketing landscape where the consumer “purchasing journey” weaves through a maze of digital, offline, paid and earned media channels, quantifying the contribution of touch points is exceedingly tricky. Welcome to

Why Inbound Marketing Is So Important For Your Business

Simply put, inbound marketing is creating and sharing useful, compelling and fanstastic content with potential and established clients.  It’s inviting them into your way of thinking and business culture. This way of communication is a full access pass to your expertise, know how, and story. Both established and new customers become part of your company’s journey, sort of a VIP, behind the scenes pass. Why Inbound #Marketing Is So Important For Your